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Published on January 20th, 2016 | by Vincent Jobse0
IdN: Long Live Print (digital didn’t kill us)!
As primarily a printed magazine design magazine IdN, from Hong Kong, is wedded to the medium and does everything in its power to enhance this marriage: “until death us do part”. IdN admits that “there have been a lot of bumps along the way”, but it is delighted to find that it has somehow survived the digital tsunami and that now, more and more companies are following in its footsteps. As the old saying has it, what doesn’t kill you makes you stronger.
According to IdN, collectibility is the new watchword — and not only for books and magazines. Superbly printed packaging is also carving out a considerable niche for itself. The uses to which multiple printing techniques can be put when exercised on limitless types of paper are once again proving a big draw for creative artists.
The magazine has gathered together 14 designers to share their thoughts on the matter of print and production and to display some of the work of which they are proudest. “We all dig digital and have had our flings with it”, IdN says, but: “print is our true love and we hope to inspire you to form your own long-lasting partnerships.”
The Promotion and Production feature includes:
Benoit Ollive | Reynolds & Reyner | Man Alive Creative | Studio Lin | Yurko Gutsulyak | John Barton | Belinda Love Lee | Emily Macrae | Them Design Ltd. | Olena Fedorova | Calvin Tan | Atelier Ben&JO | byHAUS | Lucas Machado
Also in IdN:
Motion Gallery: Event & Festival Promo
Feature: Fit to Print
Creative Country: Italy
Et cetera/Pick of the Month