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Published on December 11th, 2015 | by Vincent Jobse0
Puzzling but Useful Photography
Dutch KesselsKramer is a company which aspires to do things differently in the field of communications. It started of as an ad agency, but it now is a respected publisher as well. Respected, but always with a keen eye for absurdity. Such is the case with the series USEFUL PHOTOGRAPHY. As KK Publishing explains:
“Cut out a photograph from a wholesale butcher’s brochure, hang it over your bed, and a year later you still won’t be bored of it. It is precisely these photographs we are confronted with daily, without even being aware of it, that can hold our interest for an astonishingly long time. Photography from sales catalogues, instruction manuals, packaging, brochures and textbooks. Anonymous, because what photographer expects to create a furore with a chicken breast photo? As soon as the images are taken out of their original context and placed in a new one, they can produce interesting results.”
USEFUL PHOTOGRAPHY 12 focuses on the photographs that guide puzzle makers in their endeavours. Pictures found on puzzle boxes, exact duplicates of the completed game, perfect versions without damage or missing pieces.