Published on February 27th, 2015 | by Vincent Jobse0
Lürzers: controversy on cover
The cover of Lürzer’s first issue of 2015 bears a Benetton that causes some controversy. It was conceived by Cuban-born multi-media artist Erik Ravelo, Creative Director of Fabrica in Treviso, Italy. Facebook had even banned the images at one point.
That raises a question: meaningful advertising can comment on society as Luciano Benetton en Oliviero Toscani have proven in the eighties. But how far can you go in selling and how far can you go in crossing religious borders. The Benetton campaigns often stirred fierce discussions and debates and it manifested subcultures in an otherwise quite unified society. The recent situation in Paris – Je suis Charlie – shows that there now are unseen borders that better cannot be crossed. Communication has become global, but certainly not universal.
Also in Lürzer’s: interview Peruvian duo Gian Carlo Lanfranco and Rolando Córdova talk about their advertising journey, agency hopping around the world.