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Published on January 16th, 2015 | by Vincent Jobse
Idea 367: Japanese turn
Funny, it took a few seconds to realize what has changed. Idea Magazine is different now.
Sturdy Japanese magazine Idea (with 200 pages) has changed dramatically. Not in terms of content – also now they have made an excellent pick of current graphic work. Magazines and books mainly, most of them form Japan. Nor in terms of language: about 80% of the magazine is in Japanese. No, it is the cover. We have to read the magazine backwards: it opens on the other side.
That is quite a change – it seems Idea is more and more proud of its Japanese origin and aims at an eastern readership.
Here and there we still find remainders of English, but on the whole it is not aimed at non-ippon readers anymore. However feel free to browse pages and collect images. The visual language of Idea is still very interantional.