Design brand design

Published on November 17th, 2014 | by Vincent Jobse

IdN: The Brand Pattern Special

IdN no 4 volume 21: how designers integrate patterns in brand design. Page: Posthyphen Graphic Design (left), Craig & Karl (right). 

Integrating patterns into a brand’s language is not an easy task. You add something aesthetically memorable, but, on the other hand, it can also clutter and confuse. Simple patterns are probably better than complex ones for a brand ID and you must be careful that they do not overpower the central concept. However, a well-executed pattern can be quite memorable and has the ability to embed itself into a viewer’s consciousness.

In IdN you can see the selected works – and read the words of wisdom born of experience of 18 creative entities who have all at some time or another managed to blend pattern successfully with a brand identity system.

Anti | Bielke+Yang | BVD | Camille Walala | Craig & Karl | Denis Mallet | Drew Watts | Freja Hedvall | Jonas Emmertsen | Kulachek | LAVA | Leonardo Sonnoli | Olivia King | Posthyphen Graphic Design | RM&CO | Stahl R | Sydney Goldstein | Toormix


IdN, International Designers Network
Volume 21, no. 4
Pattern Special / brand in patterns

Order / subscribe: IdN



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About the Author

Vincent Jobse is a Dutch design addict, who fully enjoys the pleasures of the web, but who loves print on pure, old-fashioned paper.

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