Culture Design, Food, DAMn

Published on September 22nd, 2014 | by Vincent Jobse

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What’s that green thing on DAMn?

One of the reasons to be fond of DAMn Magazine: it is very fond of food. So am I.

You might wonder what that awkward green thing is on the cover of DAMn 46. It looks like a Siamese twin apple, but it is one of the dismorfed veggies that French supermarket Intermarché was offering to its clients. Last year, Global Food Report estimated that between 30% and 50% of all foods produced never make it to a plate. One of the reasons: beauty.

Intermarché decided that it was time to take some action. It bought the less appealing fruits and veggies and sold them for 30% of the price. These ‘inglorious foods’ included the Grotesque Apple (see the cover), the Ugly Carrot, the Disfigured Eggplant and the Failed Lemon. The campaign, that was launched in the framework of the European Year Against Food Waste, was a big success. Ugliness sells as well, if only the prize is right and the presentation is ok. That’s acomforting thought.
Source:

DAMn, A Magazine On Contemporary Culture
Issue 46, September | October 2014
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About the Author

Vincent Jobse is a Dutch design addict, who fully enjoys the pleasures of the web, but who loves print on pure, old-fashioned paper.



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