Published on September 22nd, 2014 | by Vincent Jobse0
What’s that green thing on DAMn?
One of the reasons to be fond of DAMn Magazine: it is very fond of food. So am I.
You might wonder what that awkward green thing is on the cover of DAMn 46. It looks like a Siamese twin apple, but it is one of the dismorfed veggies that French supermarket Intermarché was offering to its clients. Last year, Global Food Report estimated that between 30% and 50% of all foods produced never make it to a plate. One of the reasons: beauty.
Intermarché decided that it was time to take some action. It bought the less appealing fruits and veggies and sold them for 30% of the price. These ‘inglorious foods’ included the Grotesque Apple (see the cover), the Ugly Carrot, the Disfigured Eggplant and the Failed Lemon. The campaign, that was launched in the framework of the European Year Against Food Waste, was a big success. Ugliness sells as well, if only the prize is right and the presentation is ok. That’s acomforting thought.