Published on June 23rd, 2014 | by Vincent Jobse0
The New Lürzer’s: A war in your mouth
Beautiful artwork on the cover of the new Lürzer’s.
Protecting your teeth is like conducting a military operation. On the cover of the new Lürzer’s Int’l Archive: beautiful but agressive artwork for The mightiest mouth protection ads for Colgate toothpaste. By Y&R/RedFuse. Helicopters armed with rockets, paratroopers jumping from a plane, laserguns, missile launchers, barbed wire. This toothpaste is like the US army and ready to fight a war – in your mouth…