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Published on May 26th, 2014 | by Vincent Jobse0
032c: breathtaking creative leadership
Berlin-based 032c not only digs into creative leadership but demonstrates it at the same time with two bold photo features.
One is starring topmodel Lara Stone, La Bouche the reportage is called. And it is indeed the mouth that stars the photo’s by Sean and Seng. A hungry mouth, a sensual mouth, a whispering mouth, a breathtaking mouth. No wonder it is used for the cover, this mouth, it seems to whisper ‘buy me, buy me’, and does so only to you.
The second feature is by legendary photographer Mario Sorrenti, known for his nudes in magazines like Vogue and his campaigns for fashion brands. His production in 032c is beyond fashion. It is like Willy Wonka had a orgy with Lolita, for a few weeks. There is cream, there is jelly, there is chocolate and there is sprinkles. And in the middle of that there is Queen Frostine, a vulnerable young girl…
Florianne de Saint Pierre, luxury brand headhunter comments: “Who creates the brand value? I would answer, undoubtedly, the creative leader, the individual who instinctively understands the spirit of a brand and the zeitgeist”. There certainly is a whole lot of that in this issue, zeitgeist.
o32c, The Culture
Berlin Summer 2014