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Published on January 17th, 2014 | by Vincent Jobse


Baseline: type as agent of power

New edition of Baseline, International TypoGraphic Magazine.

‘Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar’, according to McLuhan. In a intriguingly illustrated article Steven Heller quotes this communication guru as he discusses the relation between power, propaganda and publishing. And the role of typefaces in particular. ‘Of course, words are the real messages and typefaces are the messengers (…). Yet the marriage between type and word (and image too) determines tone, tenor and weight of expression.’

After reading it is clear that the front line and the font type are heavily interlinked: almost all illustrations come from the two World Wars.


No. 62, Autumn 2013

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About the Author

Vincent Jobse is a Dutch design addict, who fully enjoys the pleasures of the web, but who loves print on pure, old-fashioned paper.

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