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Animation New design idea

Published on October 15th, 2013 | by Vincent Jobse

Shocking work by UNIT9: 44 slaves for me

Lots of interesting projects in Communication Arts 54, the Design Annual.

Sue Tallon, Rory Kurtz and Wexley School for Girls are already interesting enough. But design agency UNIT9 attracts most attention in the latest issue of Communication Arts. First of all because of their unconventional approach of the design industry – they think of theirselves as a digital production company, rather than a conventional design agency: UNIT9 has producers, technical leads and interactive directors. Creativity and technology work closely together in this agency. And it works: after the director system was introduced, more prizes than ever were won and the client list is impressive and varies between Disney and Doritos, mixed with games like the beautifully designed Astro Shark.

One of the projects that certainly opens eyes is The Slavery Footprint, an online experience and mobile app that was launched on the 149th anniversary of the announcement of the Emancipation Proclamation. It tells you how many slaves were needed to fulfill your daily needs. A shocking number of 44 was attributed to me, despite a modest lifestyle.

Want to know how many work for you? Test it here: slaveryfootprint.org, designed by UNIT9.


Communication Arts
Design Annual 54
September / October 2013
230 pages | English

Order | subscribe: Communication Arts



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About the Author

Vincent Jobse is a Dutch design addict, who fully enjoys the pleasures of the web, but who loves print on pure, old-fashioned paper.

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