Published on May 22nd, 2013 | by Vincent Jobse
Look what we found in Form – a new magazine on… things.
On the cover, a granny sitting on her couch, aiming a gun at your face. On a closer look it turns out that the gun is only a toy, no danger here. And there are others with toys as well, in a series of photo’s by Lukas Schramm, in the new magazine Ding (Thing).
Edited by the Design Faculty of the Hochschüle für angewandte wissenschaften München (The College For Applied Sciences), Ding is a magazine on things. But not on glossy and glimmering things like mobile phones, computers and audio-sets. And not on designed furniture that has travelled to Milan or products that will end up in a museum. No, just on ordinary everyday things. Plastic toys, a beer can, a 35-year old ficus tree, a potato peeler, things like that. Things you love, things you hate and things you simply ignore.
The first issue of Ding (what things do to us) is entertaining and makes us curious at the same time – what about the next issues? Will it be possible to write and think about these nonspectacular products in a series of issues? Is Ding the Apartamento of product design? Or will Ding soon turn to Design with capital D, moviestars of the world of things. That would be a pity…
The first issue of Ding was inserted in Form Magazine 247, May 2013.