Typography

Published on March 12th, 2013 | by Vincent Jobse

London is Johnston Underground

 

Edward Johnston’s Underground, the longest serving and best-loved corporate typeface of all times. The development of it was commissioned 100 years ago, it was first used in 1917 and since then millions of eyes have benefitted from this design. It was developed for the London Underground, but has become so entranched in the city that it is used to represent London itself. It now is the typeface for the Mayor of London, the London Assembly and the Greater London Authority. And it was used for signage at last year’s London 2012 Olympic Games.

Now in Creative Review: the full story on the development of this typeface, from its commissioning in 2013 to its latest offspring: ITC Johnston Pro (2009).

Source:

Creative Review, the London Underground 150 special issue
March 2013
86 pages | Language: English

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About the Author

Vincent Jobse is a Dutch design addict, who fully enjoys the pleasures of the web, but who loves print on pure, old-fashioned paper.



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